Responsive and Mobile-Friendly - The Advantage of Website Builders
Imagine you’re on the go and want to find a restaurant, shop or other service nearby. You pull out your smartphone and type in the name of the business to see what comes up.
You’re disappointed to discover that the website you land on is a jumbled mess that doesn’t respond well to small screens. Frustrated, you quickly move on to the next option. That’s the advantage of a responsive and mobile- friendly website – and it’s why you should consider using a website builder that includes these features.
Rather than creating a different version of your website for desktop, mobile and tablet users, responsive websites automatically adapt to fit whatever device is being used to access them. This is done by using CSS and HTML code that adjusts to screen sizes to display content and menus correctly. You can easily tell if a website is responsive by simply reducing the size of your browser window to see how it affects the site.
While responsive websites can be a bit more expensive to build than static sites, the initial investment is worth it in terms of providing visitors with a seamless experience across devices. A mobile-friendly website should also help improve search engine rankings because Google places importance on sites that are optimized for mobile use.
Another reason to choose a responsive website builder is the ease of making updates. Adding new information to your website, such as changing holiday hours or updating your company’s phone number, can be done with the click of a button on many responsive site builders. This saves time and money by removing the need to pay for a webmaster or IT support person to make changes on your behalf.
Some of the top website builders allow you to create a mobile-friendly website by default, while others offer this as an add-on feature. Some are even designed specifically with mobile in mind, allowing you to create a more intuitive design that includes features like swipe-able menus and large tap areas for buttons.
The best website builder options offer built-in features for mobile optimization, which are important for both your user experience and your search engine ranking. This includes the use of responsive media queries that adjusts media displays based on screen size, optimizing performance and avoiding unnecessary reloads.
Other mobile-friendly practices to incorporate into your site include the use of scalable fonts, a maximum height of 50 pixels for form fields and the inclusion of a skip link for images that require Adobe Flash or other plugins to display properly on smartphones and tablets. Also avoid overly ornate font styles and instead opt for simple fonts that are easy to read on smaller screens.
Responsive and mobile-friendly are no longer just a nice to have – they’re essential for any online presence. Whether you’re looking to create a new website or revamp your current one, it’s imperative that it’s responsive and mobile-friendly. Responsive and mobile-friendly website builders allow you to do just that, without the need for coding knowledge.
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